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The brand claims it decided to repackage products labeled "Trader Ming's," "Trader Giotto's," "Arabian Joe," and more "several years ago," not because of the petition. Earlier this month the company said it was looking at changing some labels. According to the petition, which has been signed by more than 2400 people at last check, “the grocery chain labels some of its ethnic foods with modifications of ‘Joe’ that belies a narrative of exoticism that perpetuates harmful stereotypes.”. ... they are 'Arabian Joe,' 'Trader José,' and 'Trader Joe San.'" Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine. The company says that it will no longer use terms like "Arabian Joe," "Trader Jose's," "Trader Ming's," "Arabian Joe," and more. That's what we call value. But now it says it has no problem with ethnic-food labels like Trader Jose's, Trader Ming's and Arabian Joe. Great quality at great prices. She said the controversial approach to naming “may have been rooted in a lighthearted attempt at inclusiveness.” However, Friend-Daniel said, “we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day.”, In a statement to CBS News, the brand added: “While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day.”, While many of the offending product packaging has already been changed, according to the brand, Trader Joe’s also told the publication they plan to finish changing over all packaging “very soon.”. When it recently came for Trader Joe’s, the grocery company responded loud and clear: We don’t bow to the cancel mob. “Following were inaccurate reports that the petition prompted us to take action. "We … (Source: AP Photo/Rick Bowmer) By JOHN ROGERS | August 1, 2020 at 12:21 AM EDT - Updated August 1 at 12:21 AM . United Arab Emirates - Trader Joe's | Trader Joe's Trader Joe's is a neighborhood grocery store with amazing food and drink from around the globe and around the corner. We want to be clear: we disagree that any of these labels are racist. Find 24 listings related to Trader Joe in Campbell on YP.com. “For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ … Her examples, “Trader Ming’s is used to brand the chain’s Chinese food, “Arabian Joe” brands Middle Eastern foods, “Trader Jose” brands Mexican foods,” etc. This time of year, we often visit Trader Joe’s multiple times each week, to stock up on holiday baking supplies, quick and tasty weeknight dinners (hello, fondue! The petition said the labels perpetuate harmful stereotypes. The petition also took issue with the chain’s founder, Joe Coulombe, taking “inspiration in building the Trader Joe’s brand from a racist book and a controversial theme park attraction, both of which have received criticism for romanticizing Western Imperialism and fetishizing non-Western peoples.” The petition points to the chain’s website, which claims Coulombe was inspired by the book “White Shadows in the South Seas” and the Disneyland Jungle Trip ride. The brand claims it decided to repackage products labeled “Trader Ming’s,” “Trader Giotto’s,” “Arabian Joe,” and more “several years ago,” not because of the petition. “A few weeks ago, an online petition was launched calling on us to ‘remove racist packaging from [our] products,’” Trader Joe’s said in a statement last week. Advertisement Trader Joe's Says It's Rebranding Some Products After Petition Calls Them Racist. Trader Joe's is a neighborhood grocery store with amazing food and drink from around the globe and around the corner. It’s also revealed how abnormal the lifestyle I followed in Virginia really was. Part of HuffPost Business. Trader Joe’s announced that it has been working on repackaging its international food products for “several years” after a … Trader Joe’s did not respond to HuffPost’s request for comment. "The Trader Joe’s branding is racist because it exoticizes other cultures — it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it — they are ‘Arabian Joe,’ ‘Trader José,’ and ‘Trader Joe San,’ the petition states. Trader Jose, Trader Ming, Arabian Joe, Maitre Pierre, Trader Giotto, Trader Joe San and the rest, though, look as though they might just stay, just as their customers like. 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These products have been really popular with our customers, including some budding mathematicians.”, While cancelers continue signing onto the petition, Trader Joe’s said it has recently received much support for its branding as “customers reaffirm[] that these name variations are largely viewed in exactly the way they were intended­ — as an attempt to have fun with our product marketing.”, “Trader Joe’s has been a unique, fun and neighborly place to shop for over 50 years,” the company said. Like any successful business, the company explained that while it gladly makes changes when they’re warranted, it “make[s] decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members.” When certain products or names stop selling, Trader Joe’s says that’s when it discontinues those items: “It’s kind of what we do.”, The company acknowledged the ethnic branding, saying its “Buying Team” began using those names “decades ago.”, “We thought then — and still do — that this naming of products could be fun and show appreciation for other cultures,” Trader Joe’s said. Trader Joe's said it disagrees with accusations of racism and said it does not make decisions based on petitions. Trader Joe’s Says It’s Rebranding Some Products After Petition Calls Them Racist. Trader Joe’s announced that it has been working on repackaging its international food products for “several years” after a widespread petition called out the grocery chain out for their “racist branding and packaging.”, A petition created earlier this month took aim at Trader Joe’s “ethnic foods” and noted that they belie “a narrative of exoticism that perpetuates harmful stereotypes.”, “For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican foods, ‘Trader Giotto’s’ is for Italian food, and ‘Trader Joe San’ brands their Japanese cuisine,” reads the petition. For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican … Here, with social life open, life has felt incredibly normal. It came for Aunt Jemima, Rice Crispies, Goya, Lady Antebellum — the list never ends. Other brands identified by the petition include "Arabian Joe” for Middle Eastern foods, “Trader Giotto’s” for Italian foods and “Trader Joe San” for Japanese cuisine. Spokesperson Kenya Friend-Daniel told NPR on Monday that the brand “made the decision several years ago to use only the Trader Joe’s name on our products moving forward” and “had hoped that the work would be complete by now but there are still a small number of products going through the packaging change and we expect to be done very soon.”. ©2020 Verizon Media. Tap here to turn on desktop notifications to get the news sent straight to you. We also decided to consider what amid this strange and stressful year brought us joy, sometimes unexpectedly. “For example, we named our Mexican beer ‘Trader José Premium’ and a couple guacamole products are called ‘Avocado’s Number’ in a kitschy reference to a mathematical theory. YOU CAN’T SAY ‘ARABIAN JOE’. Read De Tocqueville’s Enduring Insights Here, I Moved From Locked-Down Virginia To Open Florida, And Faces Came Back To Life. Trader Joe's Now Says It Won't Remove Stereotypical Branding from International Foods Earlier this month, a company spokesperson indicated the … Rounds of flat bread, rubbed with olive oil, are topped with a minimal (but still delicious) amount of chopped spinach, onion and spices. Asian products were labeled Trader Ming, Italian products Trader Giotto, Trader José for Latinx-inspired products, and Arabian Joe for Middle-Eastern foods. Great quality at great prices. Enjoy, and happy new year! Eskimo Pie Drops 'Derogatory' Name After Nearly A Century, Mrs. Butterworth's, Cream Of Wheat Vow To Review Packaging To Address Racism, Uncle Ben’s ‘Evolving’ Its Brand Identity After Aunt Jemima Name Change. Instructions call for a very quick jaunt in the oven (about 3 minutes) and result in some delightfully crispy, deliciously snackable food. The world the pilgrims made is a testament to their resolve and daring, without which this country and the people we love so much would not exist. Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine. Trader Joe's is getting rid of product names such as Trader José's, Arabian Joe's and Trader Ming's that critics say are racist and "perpetuates … Sign up for membership to become a founding member and help shape HuffPost's next chapter. “We look forward to taking care of our wonderful customers for many future decades.”. Find 22 listings related to Trader Joe in Hollister on YP.com. For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican foods, ‘Trader Giotto’s’ is for Italian food, and ‘Trader Joe San’ brands their Japanese cuisine.”, The petition further bemoans the inception of Trader Joe’s, alleging it was inspired by a “racist book and a controversial theme park attraction” and saying it perpetuates “exoticism.”, Trader Joe’s isn’t having any of it. Copyright © 2020 The Federalist, a wholly independent division of FDRLST Media, All Rights Reserved. We do not make decisions based on petitions.”, The petition, circulating on Change.org, demands that the company “remove racist branding and packaging.” It reads, “The grocery chain labels some of its ethnic foods with modifications of ‘Joe’ that belies a narrative of exoticism that perpetuates harmful stereotypes. Today is National Voter Registration Day! Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine. Pad Thai was packaged as Trader Ming’s, falafels and hummus were Arabian Joe’s, anything vaguely south of the border was Trader José’s, Italian offerings were courtesy of Trader Giotto’s, and Japanese-ish foods were Trader Joe-San. “The Trader Joe’s branding is racist because it exoticizes other cultures - it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it - they are ‘Arabian Joe,’ ‘Trader José,’ and ‘Trader Joe San.’”. All rights reserved. This marketing would be extended to the (world’s biggest AHEM) “ethnic” food at Trader Joe’s. Important conversations are happening now. See reviews, photos, directions, phone numbers and more for Trader Joe locations in Campbell, CA. "It presents 'Joe' as the default ‘normal’ and the other characters falling outside of it — they are 'Arabian Joe,' 'Trader José,' and 'Trader Joe San.'" The chain is one of many who has been faced with reassessing their brand’s racist history and/or marketing. ‘Here is a stone which the feet of a few outcasts pressed for an instant, and this stone becomes famous; it is treasured by a great nation.’. It came for the Washington Redskins — canceled. Add your voice! We made it easy for you to exercise your right to vote! Kylee Zempel is an assistant editor at The Federalist. The woke mob, spurred on by Black Lives Matter following George Floyd’s death, has come not only for cities and statues but for people and brands. Trader Joe's is getting rid of product names such as Trader José's, Arabian Joe's and Trader Ming's that critics say are racist and perpetuate "harmful stereotypes." It came for police shows — canceled. Trader Joe's Santa Cruz (193) 700 Front St Santa Cruz, CA 95060 US 831-425-0140 Friend-Daniel also told the publication that repackaging had been in progress before the petition and was not in response to it. Multiple infants were born alive after botched abortions in Texas, a new CONTINUE READING >. In the wake of the police killing of George Floyd and nationwide protests against racial inequality in America, brands like Aunt Jemima, Uncle Ben’s, Cream of Wheat, Mrs. Butterworth, and more have reevaluated their names, mascots and imagery to not perpetuate racism and stereotypes. That's what we call value. See reviews, photos, directions, phone numbers and more for Trader Joe locations in Hollister, CA. , I Moved from Locked-Down Virginia to open Florida, and Faces came Back to life SAY Arabian! S Racist history and/or marketing not respond to HuffPost ’ s Rebranding Some products After petition Calls Them.! Biggest AHEM ) “ ethnic ” food at Trader Joe 's Says it no! 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