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Samsung offers a lot of handsets with different types of designs, unlike its nearest competitor Apple iPhone. SWOT Analysis of Samsung Strengths of Samsung. This problem was a disaster; Samsung says more than 95 percent of the fights in the United States were returned. Smartphones such as the Samsung note series or the Samsung galaxy series see fig 3. The phone maker was battling its biggest ever brand crisis, after defective Galaxy Note 7 smartphones began exploding around the world . Integration of open-source operating system, and software. All samples provided by Samsung FIELD EVENT SAMPLES ANALYSIS Tear-down examination of 10 damaged Note 7 devices with COMPANY B’s batteries to understand the failure mechanism and potential causes of failure Testing of 40 new Note 7 devices with COMPANY B’s batteries under various The batteries inside the Samsung Galaxy Note 7 were faulty and easily overheated, causing them to explode. 1. CASE Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics. Innovative designs. Although this may be considered as a threat, this competition has offered the two firms an opportunity to acquire a special niche in the industry, outsmarting some of the former industry giant like Nokia and Motorola. The only voice Samsung had was to recall, promise to do better, and learn from their mistakes while creating new products. Tablets 2. While it might seem at first that Samsung really messed up with their Galaxy Note 7, we shouldn’t be so quick to discount the brand and the effect that it has had on consumers. The most strong strategy they took was an adaptation of the open-source technology like Android Operating System. Price of Samsung's product is not cheap compared to some domestic competitors. The Samsung Galaxy Note 10.1 and Apple iPad 3 have been competing in the market for supremacy (Samsung mobiles, 2012). Mobile phones – Smart phones, ... SWOT analysis of Samsung Samsung’s strength Samsung’s weaknesses 1. Generally, Samsung has the following product categories”. Samsung enjoys the widest range of product portfolio which includes Mobile phone, Tablet, TV/Audio/Video, Camera, camcorder, Home appliance, pc, peripherals, printer, memory cards and other accessories; Samsung holds significant market share in most of the product categories; Samsung is NO.2 in terms of market share in … Strengths in the SWOT analysis of Samsung. In 2016, Samsung was blowing up — quite literally. Justin Denison, senior vice president of product strategy at Samsung, speaks during a launch event for the Samsung Galaxy Note 7 at the Hammerstein Ballroom, August 2, … The batteries inside Samsung Galaxy Note 7 were unreliable and quickly overheated, leading them to burst. 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