Social media monitoring is one of the biggest problems with social media marketing. It may be a buzz to see people responding to your Facebook or Twitter updates, but just how useful is it really?
As businesses are becoming more comfortable with social media, it’s playing a much bigger role in marketing.
Business to Business now seems to be a firm advocate of ; social media spend from this sector is predicted to outspend all other types of online marketing at a compound annual growth of 34% by 2014.
Yet at some point, every business is going to have to answer the key question – just how effective is it really? What is your ROI?
The measuring of the success should be there when a person buy 50 youtube likes. The availability of the right and real likes is there to improve the cash of the business organizations. The answer to the question is excellent to meet with the requirements and specifications.
Are You Monitoring Your Social Media?
A joint study by Business.com and BtoB Magazine revealed that while 97% of respondents admitted to using at least one social media channel or outlet, less than half – 47% – were actually using a social media monitoring tool. That’s a lot of potentially useful information that is being lost.
The good news is that there are dozens, if not more, social media monitoring tools around. Many of them are also free. Likewise, many of the tools you will be using to publish your social media content will also have monitoring tools of their own
I’m going to discuss some of the more popular tools in a moment, but first, let’s look at the sort of things you’re going to want to consider when it comes to choosing the right social media monitoring tools for you.
Which Social Media Monitoring Tool Should You Use?
The first thing to accept is that there are certain things that you will find hard to measure in social media, no matter what tools you use.
Just how valuable is the knowledge you gain from interacting with potential customers, for instance? How has your brand image benefited from being seen on Twitter or Facebook? Exactly how many leads has your internet presence as a whole brought in?
All of these things are potentially difficult to measure. There are other analytics, however, that you can monitor to give you some idea of how significant your social media presence is. The difficulty may well be in narrowing down which tools to use.
Here are a few tips to selecting the best social media tools for your business:
- Know why you are using social media.
This is probably the biggest factor you will need to consider before you choose your monitoring or analytics tools. If you’re using social media to boost your reputation, for instance, you may well want to monitor different parameters than if you are using it to drive traffic or to generate leads.
- Decide what in your social media that you want to measure.
Each of the tools listed in this chapter measure slightly different things; you’ll need to decide up front what you want to track. It’s advisable to do some initial research to establish your parameters before you even start your social media work; that way you can be sure you’re measuring like with like as you go on, giving you a more accurate picture of events.
- Your social media channel may dictate your monitoring tools
Once you identify where your intended target audience are on the web – and where you’ll be posting to as a result – you’ll want to tailor your monitoring tools accordingly.
If your primary channel is Twitter, for instance, you’re probably going to want to use tools that are specifically designed to measure your Twitter success.
Alternatively, you may need a more wide-ranging tool if you also want to measure blogs, forums and other sites as well.
The size of your company may well dictate the type of monitoring tools that you need.
If you’re a smaller brand that’s just getting started on social media, you can probably learn as much as you need from a free such as the ones listed below.
If you’re a bigger company, however, with a large online reach that’s constantly the topic of conversation on the internet, you should probably look to use one of the two paid-for systems mentioned below, or find the right one for you.
- Know your Budget for Social Media Tools
Identifying how much you want to spend on social media tools will help to narrow down your choice. Having a small budget doesn’t have to be a stopper either; there are a great many free tools around.
Do you have a social media monitoring tool that has worked well for you?